Ball has launched the new Dynamark Variable Printing Technology, which enables customers to achieve graphic variety on their cans.
Ball metal beverage packaging Americas business director of innovation and marketing Jay Billings said the latest technology allows marketers to create and execute new promotions to generate the sense of discovery for its consumers.
"Variability is an increasingly important tool that brand marketers can leverage to connect with consumers," Billings said.
According to the aluminum beverage can manufacturer, Dynamark technology, which saves time and cost and achieves variable graphics at normal production speeds, will soon be available to its beverage customers globally.
The technology is expected to be an option for the company's aluminum aerosol customers later in 2013.